Born and raised in Cape Town, South Africa, Farah Khalfe is a seasoned writer and content creator in the fashion-media space. With a BA in Media and Writing, and Post-Graduate Diploma in Marketing Management from the University of Cape Town, she embarked on her journalism career in 2017.
Since then, she has worked at multiple media houses, and written for magazines across the sectors of fashion, beauty, art & design, travel, business, and more.

In 2021, she earned a position at the renowned Conde Nast publications, working for titles including Glamour, GQ, and House & Garden.

With a creative eye, curious mind, and affinity for emotive storytelling, Farah consistently creates work that captivates the reader. Her articles are factual and thought-provoking, while constantly being on the pulse of the pop culture zeitgeist.

With experience in both print and digital media, Farah has built up an acute skill-set including SEO, content strategy, social media, and brand partnerships.

In her spare time, she’s a fashion aficionado, consuming industry news, trend forecasts, and scouting the next designer item to add to her growing collection.